...
More…
How Public Relations Can Help Your Business
on 2012-05-18
Do you worry about certain behaviors among your most important
audiences because those behaviors are crucial to achieving your
organization's objectives? If your answer is yes, you need
public relations.
The payoff? When those audiences do what you want them to do,
achieving your organizational objectives gets a lot easier.
That's why this article is all about how to make welcome,
key-audience behavior a regular occurrence.
We learned long ago that people act on their own perceptions of
the ...More…
Planning for 2002 Business Recovery? Use Public Relations
on 2012-05-17
Who wants to face the challenges of Business Recovery 2002
without this kind of firepower? Especially when getting your
piece of the expected economic recovery this year will almost
certainly depend upon how well you modify the behaviors of your
target audiences.
That's why public relations should play a central role in your
business planning in 2002.
Any recovery that takes place this year will be the result of
industrial, commercial and individual consumers alike starting
to behave like ...More…
FED QE3 Coming US Equities Reach 2012 High, China and India Slow Euro Dysfunctional
on 2012-05-13
...
More…
More…
COMPLAINING CUSTOMERS ARE GOOD FOR BUSINESS
on 2012-05-12
Remember the Coca Cola marketing disaster a few years ago? They
tried to switch Coke drinkers to New Coke. It didn't work.
Fortunately, the company quickly recognized the problem and had
the resources to recover fast. Their follow up research revealed
that only 1 unhappy customer in 50 takes time to complain. The
other 49 just quietly switch brands.
It's human nature to avoid unpleasant experiences like customer
complaints. Nobody likes bad news. But uncovering customer
complaints and ...More…